The Wall Street Journal Celebrates 125 Years

July 8th, 2014 by Canright Communications

Today is the 125th anniversary of The Wall Street Journal (WSJ) and to celebrate, the newspaper reprinted the cover of its very first issue from July 8, 1889. Founded by Charles Dow, Edward Jones, and Charles Bergstresser, the name for the long-standing paper was created by Bergstresser, the lesser known of the three founding reporters. The first edition …

Should the Government Do More to Promote New Technology in the US?

November 1st, 2011 by Canright Communications

The greatest takeaway from Chicago Ideas Week was something Kara Swisher, co-executive editor of AllThingsD and a leading voice in technology since the early nineties, said: “The federal government has lain down on the job,” when it comes to supporting new technologies within the US.

No time to use outside writing help?
Tell that to Playboy executive Scott Stephen.

August 29th, 2011 by Canright Communications

To help Scott give a great conference presentation, Collin Canright worked with his schedule. How? Collin followed Scott around his garden on a Sunday morning, taking notes on his laptop to get the initial outline of a keynote presentation.

What do we get from these conferences, aside from sore feet?

August 29th, 2011 by Canright Communications

Leads. Even from people who don’t attend. How? By sending articles, case studies, or white papers based on conference presentations to customers or prospects who can’t attend. You can also send these materials as a reminder and follow up to those who did attend.

Solid sales materials bring in solid leads…with a coordinated effort by good salespeople to bring ’em home.

August 29th, 2011 by Canright Communications

James Instruments asked Canright Communications to create a set of posters for use at their booth for the World of Concrete USA in Las Vegas. We redesigned all of the booth’s posters and other materials. We redid the company’s catalog using the new look and format, culling down the content to 16 concise pages from 94…

From Inspiration to Action: How Canright Begot My Dream Choir

February 25th, 2011 by Canright Communications

In my life outside of Canright Communications, I play the cello in a band called The Damn Choir. We’re in the middle of recording our second album, and while doing research on an Executives’ Club event for our Canright Calendar I stumbled upon some much-needed and much-appreciated inspiration…

Buyer-Focused Writing Guidelines

August 4th, 2010 by Collin Canright

One of our clients has its consultants working on copy for a website we are in the midst of redesigning. The redesign will promote a new service focus for the firm and sharpen both its image and value proposition. As with many business-to-business and professional services websites, the existing copy explains the firm’s capabilities. The …

Case Studies Show Results

May 24th, 2010 by Collin Canright

“Show, don’t tell” is a long-standing admonition to writers, in addition to being Liza Doolittle’s exhortation, “Show me,” to Freddy Eynsford-Hill as he awkwardly professes his love in the movie “My Fair Lady.” In marketing communications and public relations, the case study provides the best way to show what you do. By letting a customer …

The Ebook: The White Paper’s Stylish Younger Sister

April 23rd, 2010 by Canright Communications

By Collin and Christina Canright Ebooks have gotten a lot of attention over last the month with the excitement of the Apple iPad. Before that, however, ebooks had proven themselves as business-to-business marketing tools with distinct advantages over the traditional white paper. Now we are not discussing ebooks as the electronic books read using the …

Presentation Advice

March 16th, 2010 by Collin Canright

Tell your audience how you can solve their problem better than anyone else, and you may well get them to open their wallets. The presentation advice given by two angel investors to companies presenting funding proposals provides a good outline for any basic marketing and sales presentation. Jeff Carter, co-founder of Hyde Park Angels, and Laurence …