Tags: content marketing

Think Before You Shout: The Importance of Content Strategy for Banks

December 18th, 2014 by Collin Canright

  I came across Ron Shevlin’s post on the trouble with content marketing for banks, and think he makes some excellent points. While his advice should really be considered for all kinds of content marketing, it applies particularly to banks because of their fairly unique position providing the types of content their varying audiences might want …

Take Time: Attention-Based Web Gains Traction

October 1st, 2014 by Canright Communications

At long last, we are seeing a significant shift in focus from counting the clicks (or the quick-fix) to actually measuring quality by the amount of time a person spends with a page

The State of Enterprise Content Marketing: Fast-Paced Change Raises Big Questions

July 22nd, 2014 by Canright Communications

CMI recently released its study on Enterprise Content Marketing , and we find it insightful and useful. The fact that content marketing is here to stay is not news in particular to anyone. With enterprise content growing at an amazing 200% annually (p. 4), it is more important than ever to stop and evaluate how effective …

The New Integrated Marketing: Content-Focused

April 30th, 2014 by Collin Canright

Canright worked with BMA Chicago to develop a campaign describing the elements and process of the new integrated marketing for B2B marketers. The result is this infographic on the elements of the new integrated marketing, along with a members-only ebook.

Once Again, Email Rises from the Presumed Dead

May 12th, 2013 by Collin Canright

Today’s cool new social technologies are once again discovering that nothing gets attention like plain-old email. As social and media aggregation technologies evolve into powerful tools of personal news delivery, email remains one of the most effective means of personal delivery.

Infographics Inspiration

December 3rd, 2012 by Collin Canright

If you’re looking for some inspiration for your business’s next infographic, then we encourage you to have a look at these.

Five Ideas for Writing Blog Posts

October 18th, 2012 by Collin Canright

In writing blog posts for clients and ourselves, Canright focuses on five major categories. Using these blogging ideas will not only help you keep the content flowing, it will ensure that the content is diverse as well.

Present Your Firm’s Ideas in a Case Study Ebook

September 10th, 2012 by Collin Canright

Ebooks are great ways to present your offerings in a visually compelling way, built around customer case studies.

Why We Blog, and How to Do it Effectively

July 9th, 2012 by Collin Canright

One surefire way to improve your website’s search engine optimization (SEO) is to consistently blog. However, blogging for the sole purpose of SEO is a bit like starting a band just to get rich and famous. The motivation will be too shallow to power you through the early stages of consistent work, microscopic progress, and a lack of recognition. There must be some passion, and you should be having fun. Otherwise, you’ll quit.

Email: Content Marketing’s Workhorse

May 14th, 2012 by Collin Canright

Today, the Canright content marketing inbox teems with emails on . . . email. Social media continues to rise on the agenda of all marketers, but email remains the marketing workhorse.