I came across Ron Shevlin’s post on the trouble with content marketing for banks, and think he makes some excellent points. While his advice should really be considered for all kinds of content marketing, it applies particularly to banks because of their fairly unique position providing the types of content their varying audiences might want …
Tags: content marketing
At long last, we are seeing a significant shift in focus from counting the clicks (or the quick-fix) to actually measuring quality by the amount of time a person spends with a page
I know it’s true because I found three great articles on content marketing in my in-box this morning, reminding me of several more I had marked in the dreaded “to read” bookmark.