I came across Ron Shevlin’s post on the trouble with content marketing for banks, and think he makes some excellent points. While his advice should really be considered for all kinds of content marketing, it applies particularly to banks because of their fairly unique position providing the types of content their varying audiences might want …
Tags: content marketing
At long last, we are seeing a significant shift in focus from counting the clicks (or the quick-fix) to actually measuring quality by the amount of time a person spends with a page
CMI recently released its study on Enterprise Content Marketing , and we find it insightful and useful. The fact that content marketing is here to stay is not news in particular to anyone. With enterprise content growing at an amazing 200% annually (p. 4), it is more important than ever to stop and evaluate how effective …
Canright worked with BMA Chicago to develop a campaign describing the elements and process of the new integrated marketing for B2B marketers. The result is this infographic on the elements of the new integrated marketing, along with a members-only ebook.
Today’s cool new social technologies are once again discovering that nothing gets attention like plain-old email. As social and media aggregation technologies evolve into powerful tools of personal news delivery, email remains one of the most effective means of personal delivery.
If you’re looking for some inspiration for your business’s next infographic, then we encourage you to have a look at these.
In writing blog posts for clients and ourselves, Canright focuses on five major categories. Using these blogging ideas will not only help you keep the content flowing, it will ensure that the content is diverse as well.
Ebooks are great ways to present your offerings in a visually compelling way, built around customer case studies.
One surefire way to improve your website’s search engine optimization (SEO) is to consistently blog. However, blogging for the sole purpose of SEO is a bit like starting a band just to get rich and famous. The motivation will be too shallow to power you through the early stages of consistent work, microscopic progress, and a lack of recognition. There must be some passion, and you should be having fun. Otherwise, you’ll quit.
Today, the Canright content marketing inbox teems with emails on . . . email. Social media continues to rise on the agenda of all marketers, but email remains the marketing workhorse.