There is a war going on for your wallet. The combatants are credit card companies, banks, and tech companies both established and emerging. Until recently, most of the operations were covert: contracts, alliances, M&A, and other business activities that by and large go unnoticed by the general public.
The war is now spilling onto the streets of Chicago. From cabs to trains to restaurants to bus stops, there are early signs of emerging epayment technology adoption, with plenty of territory where epayment solutions are desperately needed. All the while, the largest epayments players with pockets deep enough for advertising campaigns are battling for public mindshare.
Read the rest of the article in the March issue of Transaction News (p. 5). Much of the article first appeared as Built in Chicago blog posts.
What’s your experience with epayments? Let me know.
MOBILE PAYMENTS: P2P EPayment and Mobile Wallet Ads Battle at the Bus Stops
If you’ve walked up State St. in Chicago’s Loop or along the Magnificent Mile on north Michigan Ave. you’ve likely seen Citi’s ads for Google Wallet. They’re on about every other bus stop.
If you’ve been at the bus stop on the northwest corner of State and Madison, you may have noticed that Chase’s ad for its QuickPay personal-to-personal (P2P) payments faces the inside. . .
while Citi’s ad faces the outside.
If it’s really a battle for mindshare, Citi and Google are ahead through sheer quantity. I have only seen one or two of the Chase ads, compared to dozens of Citi ads.
The approaches are very different as well, as are the applications. Citi’s charges a Citi credit card through Google’s mobile phone wallet technology while Chase’s debits a Chase bank account. Citi’s can be used for purchases at the point-of-sale (if supported) while Chase’s is designed to pay an individuals that have email addresses.
Convenient for consumers and the ability to demonstrate how an approach makes all types of payments easier will, in the end, determine which approach consumers adopt. If the advertising is any indicator, however, Citi-Google will win not only the battle for mindshare but the war for consumer adoption.
For a perspective on how easy, or not, it is to use Google Wallet, read “Tapping Spree: How to Spend $100 With Google Wallet.” For an overview of which company will win the wallet wars and under which conditions, read “The battle for Mr. Costanza’s exploding wallet.”