Tags: PR

How Quality Content can Flip the Old Marketing Model

July 31st, 2012 by Collin Canright

Marketers and corporations are accused of degenerating American culture and public space into a manipulative morass of corporate messages. Luckily, it doesn’t have to be that way. Marketers can still reach an audience of potential customers without disrespecting them.

Trust in Business and Experts Rises

February 8th, 2010 by Collin Canright

After decreasing in trust last year more than any other institution, business is gaining trust in the public eye, according to the 10th annual Edelman Trust Barometer report. The 2010 report shows that trust in peers dropped dramatically while trust in business and experts increased. “Trust data shows that we’re desperately seeking out experts. This …