Today’s cool new social technologies are once again discovering that nothing gets attention like plain-old email. As social and media aggregation technologies evolve into powerful tools of personal news delivery, email remains one of the most effective means of personal delivery.
Tags: Social Media
A packed room of largely first-time attendees came to the Social Media Club of Chicago’s March meeting to hear about this year’s the South by Southwest (SXSW) Interactive conference—”SouthBy,” in the lingo of the regulars.
I noticed yesterday that I had done 999 tweets, right on the precipice of my third major Twitter milestone. Coincidentally, I read that today is Twitter’s seventh birthday, and I think it’s awesomely appropriate for me to send my 1,000 tweet on this day.
Dave Kerpen is a likeable guy—or a #Likeable guy, in social media terms. He probably hears that one a lot because he is very likeable as a speaker, and his business is all about the marketing power of social media, with two books featuring “Likeable” as the first words in the title.
Once the target of scorn and mockery, the blog is now embraced by journalists, businesses, and intellectuals.
Parties, presentations, and handshakes. They are all part of the conference experience, but the opportunities for improved brand awareness, lead generation, and partnership growth don’t end there. In fact, your company’s most effective marketing could very well occur after the event.
No, they don’t have to actually use their mouths for it to count as word-of-mouth marketing.
I know it’s true because I found three great articles on content marketing in my in-box this morning, reminding me of several more I had marked in the dreaded “to read” bookmark.
You get ideas through friends on social media and then go to Google to validate.
Not social only. Not paid search only. It all needs to work together.
My partner, Collin, and I were working on content promoting an event the other day, and were looking at ways to describe today’s business environment. He first mentioned “challenging”—which we hear a lot these days—but then he went on to write, “where change is continual and ‘normal’ is out of date.”