Search our blog
Subscribe to our blog
That's an RSS feed. Just click on it to receive content updates using an RSS reader. Or subscribe by email using the form below:
Categories
- Onlines
- Content Comments
- Inspiration Notebook
- Canright Writers' Blog
- Canright Designers' Blog
- Chicago Networking
Recent Posts
- Once Again, Email Rises from the Presumed Dead
- Capturing the ‘Wired’ Consumer: Leading-Edge Banking Technology
- Three Keys to Compelling Presentations
- API = Freedom
- Blog of Dreams: If You Build it, Will They Come?
Collin on Twitter
Please wait while my tweets load
If you can't wait for the feed check out what Collin's been twittering
Collin's Personal Blog
Read Collin’s blog, Observations-Engagements, a mashup of musings on marketing, media, music, psychology, and philosophy
Volkswagen Utilizes Twitter in New Campaign
June 30th, 2009 by Canright CommunicationsI was intrigued by a new Volkswagen advertising campaign that features interactive banner ads. There have been interactive ads before, but what makes this stand out is that it connects to Twitter using their application programming interface (API) in an attempt to help viewers decide which Volkswagen is right for them.
Christina and Collin drive a Passat, so I was interested in what the result would be if I typed Collin’s twitter name: collincanright. The ad said the Jetta was the way to go, so maybe there’s still a few kinks to get out of the system. Regardless, VW made an innovative ad that really caught my interest.
You can check out the ad at the CreativeZone.
-Michael
Tags: advertising, application programming interface, Social Media, Twitter
This entry was posted on Tuesday, June 30th, 2009 at 4:45 pm and is filed under Content Comments. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.